Kester Black

Building The Modern Ethical Busincess
Kester Black is a B Corp, vegan and animal friendly cosmetics company based in Collingwood. By emphasising the positive social and environment effects, Kester Black is redefining ethical standards for the cosmetics industry.

Anna Ross, founder of Kester Black, came to Portable with an envious problem: the business needed a clear digital strategy to capitalise on ever expanding interest from consumers, wholesalers and media.
The business had an engaged user base, however no work has been established on customer experience and journey mapping, making it difficult to understand the direction to take with user engagement.
There wasn’t an established content strategy in the business, and there needed to be a better way to analyse the workflow for customers and supplies in order to be more engaging and and provide a complete solution online.
Finally, we saw an opportunity in defining metrics, analytics and business goals in order to best position the brand.
Having a background in retail, fashion and online luxury shopping, Portable understands the fashion retailer that exists exclusively online. A series of insight sessions and workshops allowed us to define a digital strategy for the future of Kester Black’s business expansion.
The first iteration of the platform was built using a simple WordPress backend, and we worked closely with Roanne Adams, a New York based branding agency, to help develop the Bauhaus inspired iconography and visual language. All marketing and public relations were managed internally, and we launched Svbscription at the Soho Grand Hotel in New York.

From that launch the following of Svbscription rapidly grew. The company was featured in Time Magazine, the Wall Street Journal, the New York Times, the LA Times, GQ and an array of other publications, which applauded the company for its rethink of how customers relate to the concept of luxury.

Svbscription began to work with leading brands to grow out its offering to first men, then women customers. Brands included Maison Martin Margiela, Le Labo, Steven Alan, Acne Studios, Master & Dynamic, J. Lindberg, the White Briefs, Handvaerk, Want Essentiels, Thames and Hudson, Parabelum and many more. The company also collaborated with established media brands including GQ, Details Magazine, Vogue and photographer Todd Selby.

With the current Kester Black brand, you can see a range of skills at work:
Strongly defined digital content strategy

Customer workflow definition and expansion

Expansion of social and digital markets

Introduction of customer conversation and increased sales

As part of our engagement with Kester Black, the brand continued to grow. It’s now globally recognised and has been featured by Vogue, Elle, The Sydney Morning Herald, the Herald Sun, Fashion Journal, yen magazine and many others. In 2016, Anna Ross was awarded Telstra’s Young Businesswoman of the Year for her work with Kester Black.

Exploring everything from online video to Facebook commerce, Taking Back Retail is a comprehensive guide to taking any brand online.

Make change within your organisation

Contact Simon, who lead the project to see how Portable can help your organisation. Call (03) 94195727 or email
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