Having a background in retail, fashion and online luxury shopping, Portable understands the fashion retailer that exists exclusively online. A series of insight sessions and workshops allowed us to define a digital strategy for the future of Kester Black’s business expansion.
Using our Define method, we sought to establish an understanding of the existing workflows and journey within the business and move on from there. Portable developed digital communications guidance and recommended a series of engagement techniques to increase engagement within digital communities.
We saw an opportunity in defining metrics, analytics and business goals in order to best position the brand, using these to create targeted digital marketing campaigns. Future plans centred around viable growth targets, drip campaigns, email strategy and advertising.
In the Delivery stage, Portable helped implement a series of best software solutions within the business, including SEO performance. Much of these mechanisms which serve to better inform in meeting sale goals and identifying opportunities to grow business.