Over the past year, we’ve been working to articulate a new Design Thinking practice that places data in the centre of the design experience. We call it Data Driven Design.
At Portable, we believe it’s important to get to the data fast and respond to it fast. As designers, we must rely less on contextual observation and allow our data points to guide the design process.We’ve also learnt the importance of embedding data driven design into a company’s culture. To create better products, whole organisations need to get on the data train.