Portable was one of the founding groups behind Svbscription and provided all of the technical infrastructure, brand strategy, retail strategy and day-to-day operations behind the platform. Our first task was to build a platform as a proof of concept that people would pay $300 for a mystery box over the internet.
The first iteration of the platform was built using a simple WordPress backend, and we worked closely with Roanne Adams, a New York based branding agency, to help develop the Bauhaus inspired iconography and visual language. All marketing and public relations were managed internally, and we launched Svbscription at the Soho Grand Hotel in New York.
From that launch the following of Svbscription rapidly grew. The company was featured in Time Magazine, the Wall Street Journal, the New York Times, the LA Times, GQ and an array of other publications, which applauded the company for its rethink of how customers relate to the concept of luxury.
Svbscription began to work with leading brands to grow out its offering to first men, then women customers. Brands included Maison Martin Margiela, Le Labo, Steven Alan, Acne Studios, Master & Dynamic, J. Lindberg, the White Briefs, Handvaerk, Want Essentiels, Thames and Hudson, Parabelum and many more. The company also collaborated with established media brands including GQ, Details Magazine, Vogue and photographer Todd Selby.