Taking Back Retail
Helping retail brands transition into modern retailers
Retail is thriving for a new breed of fashion retailer—the kind that exists exclusively online.

Taking Back Retail focuses on ways that traditional retailers can reclaim the ground they have lost to e-commerce over the past decade. It’s about understanding the mindset of online retailing, whilst discovering the right tools to set your brand in motion. Exploring everything from online video to Facebook commerce, it is a comprehensive guide to taking any brand online.

The Report Includes

  1. Chapter 1: Creating an Online Retail Experience
    1.1 Making a modern retailer
    1.2 Defining a Digital Strategy
    1.3 Tackling Technology
  2. Chapter 2: Social Media & Online Video
    2.1 The Importance of Being Social
    2.2 Specifying a Social Media Strategy
    2.3 Shooting to Succeed: The Role of Fashion Video
    2.4 Conceiving an Online Video
    2.5 Creating an Online Video
    2.6 Distribution
  3. Chapter 3: Managing and Growing an Online Store
    3.1 Embracing E-Commerce
    3.2 Marketing a Brand Online
    3.3 Selling and Distributing
    3.4 Analysis: Metrics Mean Something
    3.5 Finding the Right Person for the Job

Please enter your details below before clicking download.

Thank you!
The report is on its way to your email inbox.
Oops! Something went wrong while submitting the form.

Explore our work

Australian Red Cross Employment Program

Improving the lives of people seeking asylum in Australia

Young person using social media

Unifying headspace’s digital

settle ODR

Creating the next generation of online dispute resolution

Thank you for subscribing to the Portable newsletter!
Oops! Something went wrong while submitting the form.