Purpose
Our mission is to seek out areas of social need and policy failure and make transformational change using research, design and technology.
Our mission is to seek out areas of social need and policy failure and make transformational change using research, design and technology.
We believe that government, organisations and businesses can be forces for good. But there's a gap in their understanding of, and ability to meet, the expectations of those in need of positive change. Our job is to use design and technology to narrow that gap between those with the power and responsibility to make positive change, and those who need it.
We care about these big issues, among many others, and we work with partners to get there across Australia and the region. But often we find ourself in situations where there are opportunities to respond directly to issues we uncover. We do this by self initiating our own research and development to explore and respond to these issues. Some of these areas over the past decade include:
Health and wellbeing Education Ageing and end of life
Justice Cities and infrastructure Inclusion and safety
As a company and a group of individuals, we’re proud to be recognised as a B-Corp, an organisation that seeks to create value for their stakeholders by looking after its customers, employees, organisational community and overall environment. B-Corps help generate equality in the workplace and show commitment to redefining what matters most to their working community. You can find out more about our B-Corp Certification here.

Our Reconciliation Action Plan (RAP) gives structure to the partnerships we’re already building and ensures accountability as we grow. This is a roadmap for how we listen, learn, and act in service of a more just and equitable future.
We have an active program of self-initiated research and development in areas we care about, think we can make positive change and use design to speculate on the future and create discussion. We use our R&D insights to contribute to government inquiries and commissions, such as to the Australian Human Rights Commission, NSW Law Reform Commission Australian Government Department of Health's Aged Care Charter of Rights.
Examples of R&D work: