Business design and digital transformation

Transform your business with human-centred design.

It’s not always easy to see the path to transformation. Even less so to bring everyone on a journey to sustainable change. A business design approach creates innovative solutions and sets your organisation up to adapt to and sustain meaningful change.

We use human-centred design to align strategy, people, process and functions with the positive change your organisation seeks to create. We help you find creative ways to look at challenges, or steer towards best practice and help define what ‘good’ looks like for you. We design innovative solutions to meet your objectives, and set your organisation up with the capability to adapt to and sustain the change.

01

A new journey needs new vehicles

With a toolkit that combines human-centred design, systems design and business analytics, our business designers work closely with senior leaders and your teams to understand your challenges and help you achieve the objectives that matter most.

Empathise with your people

We collaborate directly with you to understand your strategic objectives and ambitions. We build relationships through workshops, interviews and hands-on working sessions to understand your  organisation’s values, and to spot opportunities to improve how you do things. We believe starting with empathy is key to transformative change.

Appreciate the path to sustainable change

Large organisations can have complex internal challenges and operate in volatile and ever-changing social and policy environments. So it can be tough to align and navigate everyone on the same path to making sustainable change. But after years of experience working in purpose-driven spaces, we understand how to use a human-centred practice to gain insight into your stakeholders and your community, and to help leaders identify, embed and manage lasting change.

Forge change with your stakeholders

Solving business challenges requires collaboration with different groups of stakeholders. By involving people in business design workshops and activities, we can make sure that stakeholders are able to contribute their point of view, are onboard with change and are a part of the strategy to achieve it.

02

Culture-first transformation

Digital transformation is complex, but taking action doesn’t need to be. We help you overcome decision paralysis through intentional and iterative action that can transform your capabilities, operations, services and technology.

Create a digital culture

Digital transformation requires a digital culture, where people feel confident, aligned and able to embed digital tools in their way of working. We work with you to assess your digital maturity, identify your digital vision and co-design a culture that supports it. Throughout this process, we support leaders to grow their own human-centred and agile mindsets. We also provide critical feedback and reflection opportunities for leaders to understand how they integrate with the existing culture and support change.

Plot your digital pathway

We help you to identify the steps along your digital journey, and create iterative roadmaps that build your organisation’s confidence by showing consistent progress and outcomes. We’ll establish a shared understanding of your organisation’s culture, capabilities, people and processes, technical ecosystem, data management strategies and technical resources. Then we’ll help you to shape roadmaps with prioritised initiatives that live on and guide the organisation, long after we have wrapped up the engagement.

Get technical

If your organisation is digital, or going digital, we’ll need to get technical. We work to understand the technical possibilities that your organisation is interested in, invested in, or should be considering. We work with your technical and digital teams to conduct technical audits and data reviews. Together we will identify capabilities, interdependencies, cyber security concerns and opportunities to add value or new processes. We will learn about your existing technical environment and use this insight to form your digital strategy and roadmaps.

03

Implementation is the strategy

It’s possible for a strategy to be engaging, enabling and fun to implement. These are the kind of strategies that our business designers create for organisations. We believe designing strategies that align purpose, effort and reward helps to create value for all.

Take a 2-speed approach to strategy

Most organisations are trying to build a strategy while also balancing day-to-day operations. We’ll co-design the strategy with you and work side-by-side to promote rapid context-sharing, generate ideas and test new ways of doing things. Our approach enables you to focus on the high-level strategic objectives which guide your organisation's purpose and mission, and the tangible and concrete initiatives that complement your existing priorities.

Manage complex change, simply

After an ambitious strategy is signed off, we’ll provide change management facilitation services, from assessing the need for change through to developing a change management plan, supporting and reviewing implementation as it happens. We have specific expertise in helping organisations and companies make technological change, launch digital products and provide digital services. We will also help you to communicate and manage the change simply. This includes explaining the ‘why’ behind the change and creating a narrative for the vision.

Calculate and communicate value

A good strategy can help you to communicate and calculate the value of change in your organisation. Our business designers work with you to develop a practical strategy that includes clear guidance on how to measure and communicate your success. We’ll also help you to test and iterate these strategies with your stakeholders, so that everyone can see the value of change and how to achieve it.

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